According to cycle chic belgium:
"Cycle chic - the concept, not the blog - is a huge part of this. Simply because a lot of people who have the opportunity to ride a bike to work, still aren't doing it. Strange, the bicycle in a city environment is the most effective way to get from point A to B - from home to work.
And you can easily do it whatever outfit you're wearing for the office. Scared of breaking a sweat? Then you're riding to fast. Cycle Chic is about going at an easy pace. You're still faster than that car next to you, stuck in traffic. And if not faster, you'll be in a better mood, with a fresh clear mind."
I love the campaign picture. Kudos to the organizers.
"Cycle chic - the concept, not the blog - is a huge part of this. Simply because a lot of people who have the opportunity to ride a bike to work, still aren't doing it. Strange, the bicycle in a city environment is the most effective way to get from point A to B - from home to work.
And you can easily do it whatever outfit you're wearing for the office. Scared of breaking a sweat? Then you're riding to fast. Cycle Chic is about going at an easy pace. You're still faster than that car next to you, stuck in traffic. And if not faster, you'll be in a better mood, with a fresh clear mind."
I love the campaign picture. Kudos to the organizers.
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